Local Matters

Our mission is to produce high quality beers that meet the ever expanding taste buds of today’s drinker. Our beers will reflect the importance of the community in how ingredients are sourced and in the recipes we develop. We will emphasize the importance of building ties across our industry and related industries within the city and the surrounding communities. We aim to position ourselves as a destination for residents of London and for visitors in experiencing the richness of South Western Ontario and its brewing community. The initial exclusive distribution of our beers will bring beer drinkers to London’s Old East Village and our relationship with The Root Cellar Organic Café will enable us to build ties with other groups through brewery events.